UNDP Affirms Moxie Chic's Mission and Messaging

by Jennifer Bab on February 25, 2021


With a lot of focus recently on implicit bias, which has a very real and damaging effect on women, I thought it important to highlight a recent study, publicized in March 2020 by the United Nations Development Programme (UNDP), finding almost 90% of people -- men and women -- globally are explicitly biased against women.  One conclusion is that men and women need to adjust their thinking of women, and view women in positive rather than negative terms. 

The analysis highlights the ever-present and deep-seeded biases held by both men and women -- which they express openly -- that are holding women back from achieving equality.  


“The work that has been so effective in ensuring an end to gaps in health or education must now evolve to address something far more challenging: a deeply ingrained bias – among both men and women - against genuine equality. Current policies, while well intentioned, can only take us so far.”  
---Achim Steiner, Administrator of UNDP in the study.  

Bottom line:  Men and women need to establish a different mind-set when it comes to women. Women need to enable themselves, realize and act on their inherent worth and power; men need to recognize and celebrate women’s strengths. The world needs a whole lot more GIRLS AND WOMEN to internalize and exercise their moxie  -- and men to openly and publicly embrace and help promote female power. 

The trick is how do we turn this explicit negative view about women into a positive one?  I believe positivity in the form of a growth mind-set for girls and women along with a "positive feminist" approach to achieving equality can, together, help move the needle on this broken record. The world (men and women) needs an "attitude adjustment" when it comes to its perception of girls and women. If we start now, our children have a shot of achieving real and lasting gender equality, built on a strong foundation of positivity toward women.



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