Press Release

by Jennifer Bab on May 28, 2020

A Brand That Gives Back: Moxie Chic Offers Discounts to American Red Cross Donors

The NYC-Based Girl Power Brand is offering a 15% discount to those who donate $5 or more to the American Red Cross to aid COVID-19 Relief Efforts

May, 12 2020 - New York, NY - As COVID-19 ravages New York City, local brands are fighting back. Moxie Chic, an NYC-based feminist apparel brand that promotes empowerment for women and girls of all ages, has armored up alongside the American Red Cross to battle the pandemic by procuring much needed medical supplies and personnel, including PPE. 

Moxie Chic, which was established in July 2019, and since its inception has given $1 on every product sold to organizations that support women and girls. However, in this tumultuous time, it has redirected its efforts to help in the fight against COVID-19. The brand is offering a 15% discount on entire orders for any customer who donates at least $5 to the American Red Cross to aid in the fight against the pandemic. 

“I’m a New Yorker, I live here, I’m raising my family here and I love this city. I feel that it’s my duty to help those on the front lines of this pandemic,” said Jennifer Shurdut-Bab, Founder of Moxie Chic. “I chose the American Red Cross because it has been providing relief efforts for over 100 years, and I recognize the important part it is playing in helping to eradicate this virus from our city which needs help more than most -- and other cities and countries fighting the pandemic.” 

Many of Moxie Chic’s apparel designs include depictions and references to notable women in history, all of whom worked hard to better lives and strengthen communities, including Marie Curie, Harriet Tubman, Ruth Bader Ginsburg and even “Rosie the Riveter.” Moxie Chic recognizes that more than half of today’s essential workers are women and, as such, recognizes, celebrates and supports their heroic efforts. 

 About Moxie Chic

 Founded in July 2019 by native New Yorker and mother Jennifer Shurdut-Bab, Moxie Chic is a brand of feminist apparel and accessories with unique designs aimed at empowering and celebrating women and girls of all ages with a bolt of positive energy! The NYC-based brand donates money from every sale to organizations supporting women and girls. Moxie Chic is passionate about having every girl embrace her moxie, be her best self and change the world. For more information, visit or follow us on Social Media at @VoiceYourMoxie.

 About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or, or visit us on Twitter at @RedCross.


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